football is not round

Chapter 152, Customers Need Service

Next time:

The home game between Shengcheng PIP Football Club and Yanbian Football Team ended with [-]-[-] for Shengcheng. The side forward Zhang Jingyang of Shengcheng PIP Football Club scored a goal in the first and second halves, and the main foreign aid forward James and wing forward Li Qingcheng scored a goal each.

Li Jinyu, general manager of Shengcheng PIP Football Club in the box of Mengxi Stadium, deputy general manager of Shengcheng PIP Football Club, and Mr. Mao, who is in charge of overseas transfer affairs, summarized the current transfer progress of the club on the balcony of the box, and was going to report the latest situation to Nuan Xiaoxi.

And Nuan Xiaoxi and Hua Kite also returned to the box after watching the Shengcheng Picture-in-Picture Football Club match on the balcony of their box.Hua Kite looked at the details of the contract and promotion of his club spokesperson for next season, while Nuan Xiaoxi started the work of renewing the contract of the club sponsor.

"No, no, you are too polite. I only have 400 million sponsorship fees a year, tens of millions, you are not talking about me, are you calling the wrong number? Hehe..." The boss of Gougou Liquor quickly evaded.

"Next season, won't you sponsor more than 1000 million? Hahaha..." Nuan Xiaoxi laughed into the phone.The smile is very nonsensical, and the person who laughs feels inexplicable, but after seeing Nuan Xiaoxi's smile for a long time, others can also see the confidence revealed in Nuan Xiaoxi's smile at this time.

"More than 1000 million? Forget it, please forgive me, and I beg you." The boss of Gougou Liquor said with a smile.

"To be exact, it's 1200 million, and I've already signed a contract with your pharmaceutical factory in Xiaoxin City, and now you are the second." Nuan Xiaoxi smiled and said to the boss of Gougou Liquor on the phone.

"Are you sure I'm the second? Hehe..." the boss of Gougou Liquor still kept smiling.

"I'm pretty sure you're the second." After all, Nuan Xiaoxi had a friendship with the boss of Gougou Liquor before, so Nuan Xiaoxi didn't go around the bush and just talked about the price.Of course, this method is only suitable for those who know Nuan Xiaoxi well.

"I'll give you 5 minutes to convince me, and I'll sign the contract. Don't worry about the price, 1200 million a year, not a penny less. And I promise to sign a contract with you for 3 years, okay?" The boss of Gougou Liquor is also very straightforward.After all, a boss as big as Nuan Xiaoxi would not be so confident for no reason.

"I will invite Governor Zhou to come over for the home game of our Shengcheng Picture-in-Picture Football Club two weeks later. I will bring a few entrepreneurs with me. I will reserve a place for you. If you don't come here, there will be a place for you whether it's a symposium in the government office or a dinner."

"Well, um. It's worth 1000 million, and there are 200 million left? Don't tell me." Although the boss of Gougou Liquor is an excellent company in Xiaoxin City, the boss of Gougou Liquor always has no chance to participate in the bigger stage.Now it is equivalent to 3000 million to buy a ticket, and the boss of Gougou Liquor still thinks it is worth it.Although it is only a platform opportunity, it is also a good opportunity for the future.

"Our picture-in-picture real estate company's provincial branch will purchase your wine, how about it?" Nuan Xiaoxi said with a smile.

"How many of you are there? How much can you use?" The boss of Gougou Liquor said with a smile.

"Don't worry, we don't buy much ourselves, and our suppliers will buy a lot. I will ask Manager Zhu Guangliang to arrange someone below to help you build a bridge and talk about it. At least in the future, our own wine will be from your Gougou Liquor Industry, how about it?" Nuan Xiaoxi said with a smile.

Regarding the group buying of Gougou Liquor's baijiu, the boss of Gougou Liquor has approached Nuan Xiaoxi several times.Indeed, just as Nuan Xiaoxi himself said, they didn't have many places to use wine, so they didn't make a deal.And this time, Nuan Xiaoxi didn't think about buying wine by herself, she just asked Zhu Guangliang to take his subordinates to hint at the suppliers one by one.

Nuan Xiaoxi is still an expert in sales, and this kind of relationship is often the key to the survival of a company. Now Nuan Xiaoxi has given her network to Gougou Liquor, which has also brought the two companies closer together.To put it simply, since this road is clear, in the future, Gougou Liquor and Shengcheng Picture-in-Picture Real Estate Co., Ltd. will not cooperate to switch to another brand, and Nuan Xiaoxi can directly use it for grafting.

"Okay, let your people come over. I signed with you for three years, 1200 million a year. But Klinsmann has signed, do you want to come and have a look. And that James, who has signed for so long this year, didn't talk about me. Hehe..." The boss of Gougou Liquor reminded Nuan Xiaoxi with a smile.

"Of course, even if you don't renew the contract, James will come to your place for a walk to promote it. We still have this bit of professional ethics, hehe..." Nuan Xiaoxi also promised the boss of Gougou Liquor.

"Well, I see. You are the Klinsmann that we bought with our money. I guess this is my first stop, and I have to cheat a few companies later? Hehe..." the boss of Gougou Liquor said with a smile.

"Well, that's not enough. There are four sponsors. But I won't talk about those directly. 1200 million for three years. If you want to sign, you can sign it. If you don't want to sign, you can get it. Didn't I tell you that Governor Zhou will come back to us, and he will bring big companies in the province with him." Nuan Xiaoxi said with a smile.

"Twelve million a year, not just any company can afford it." The boss of Gougou Liquor reminded Nuan Xiaoxi kindly.

"Football can't be done by one person, especially in the current environment. If all parties don't contribute, it's unrealistic to expect us to produce results. Our picture-in-picture group has a budget of [-] million in club operations and a budget of more than [-] million. How long can we last? This is not a public welfare undertaking. Hehe..." Nuan Xiaoxi explained with a smile.

"Football is such a sport, don't tell you, you didn't know about it before the acquisition of picture-in-picture." The boss of Gougou Liquor said with a smile.

"Every company knows this before the acquisition, so we all see that football has been regressing. Do you remember what the big mouth said?" Nuan Xiaoxi was very sad when she thought of the regress of the national football team over the years, and even the women's football national team.

"Hehe... I don't read the news, especially football news." The boss of Gougou Liquor said with a smile.

"Oh." Nuan Xiaoxi also heard the chilling feeling from the words of the boss of Gougou Liquor Industry.Not only is it because of the entrepreneurs' indifference to the football project, but more because of the current environment.

"However, I would like to hear the details. Tell me about it and let me enjoy it too. Hehe..." the boss of Gougou Liquor Industry said with a smile.

"Don't talk about it, it's even more chilling." Nuan Xiaoxi didn't want to communicate more after being chilled.

"Okay, it seems that I made you feel cold. But next time James comes over, you will also come over, let's have some wine." The boss of Gougou Liquor said with a smile.

"Okay, it would be even better if you could mail me some." Nuan Xiaoxi teased.

"The person who asked you to sign the contract will drive a bigger car, and it will count as much as he can pull." Said the boss of Gougou Liquor Industry.

"Don't worry. Xiao Sun, the boss of Gougou Liquor said that when you go to sign the contract, drive our company's largest SUV over there, and he will fill it up for me, hehe..." Nuan Xiaoxi said with a smile to the deputy manager of the club's external relations department who is in charge of signing sponsors.

"Okay, it's a deal. But remember to come once." The boss of Gougou Liquor said with a smile.

"I've already pulled you a load of alcohol, so it's shameful for me not to go. But I've decided on the club's spokesperson for next season, and I'll take it with me, and try it at your place, how about it?" Nuan Xiaoxi said with a smile.

"It's ok, anyway, my requirements are low, and it's okay to mess up. Hehe..." the owner of Gougou Liquor said.

"Then it's settled, let them deal with the rest, what you say." Nuan Xiaoxi was about to end the call, after all, the 1200 million sponsorship fee was settled, and the meeting was also confirmed, so what else could be said.

"Okay, goodbye." The boss of Gougou Liquor Industry said and hung up the phone, ending the 1200 million call.

"Hehe..." Nuan Xiaoxi smiled and put away her phone.

"Wow, Mr. Nuan is really amazing. The first move is a sponsorship of 1200 million." Jiang Kaile smiled and praised Nuan Xiaoxi.

"There will be less flattery between us. The follow-up task of 1200 million is not small. You also record it, we have to give it to others." Nuan Xiaoxi pointed at the two people in front of her, one was her secretary Jiang Kaile, and the other was Xiaosun, the deputy manager of the external relations department.

"Got it." The two nodded and took out their notepads.

"The first one, after the spokesperson is signed, organize a promotional event for Gougou Liquor. The venue should be in Xiaoxin City. By the way, we will also arrange one for Xiaoxin City Pharmaceutical Factory when the time comes." Nuan Xiaoxi thought for a while and said.

"Okay, got it." Jiang Kaile quickly recorded.

"Secondly, James must go to this interaction. Klinsmann is not in a hurry. Klinsmann will put it at the end of the year and attend once or twice. In the future, we will only guarantee one of his activities. If there are too many, I am afraid that Klinsmann will not be easy to talk about." Nuan Xiaoxi still thinks that James is more easy-going.Every time the club has such promotional activities, especially campus promotional activities, James will actively participate in them, so the attendance rate of Shengcheng PIP Football Club this year has also increased a lot.Among them, many students asked their parents to come and watch the game together, and James contributed a lot.

"Hmm." The two nodded.

"There are the remaining four companies. If I have to, I will do it. If it is not necessary, let it go. That's how I thought about it. When I met Governor Zhou on Monday, I had a showdown and asked the province to find five to ten companies for us. The first is to increase the number of sponsorships by reducing the size of the billboards. The second is that the lawns on both sides of the goal can still project 2 to 4 billboards, right?" Nuan Xiaoxi asked Xiao Sun, the deputy manager of the outreach department.

"Our current technology, the two sides of the goal seems to be enough. Unless it is a night game, and this requires the cooperation of the TV station." Xiao Sun said seriously.

"Oh, let's reduce the size of the billboard first. How many more advertising spaces can we add?" Nuan Xiaoxi asked Xiao Sun seriously.

"A conservative estimate is 3 to 6." Xiao Sun said.

"What if there are too many?" Nuan Xiaoxi asked.

"That will affect the visual effect of the advertisement. If it is 6, it should be almost the same." Xiaosun analyzed.

"Six?" Nuan Xiaoxi thought to herself, "Six, it seems that we can't find it either. It would be nice to add three sponsors this time, after all, there are still four who may not sign a contract." Nuan Xiaoxi said seriously.

"The probability of the remaining 4 signings is not high. After all, the current price of several million is unimaginable, let alone tripled to 3 million yuan." Xiao Sun said seriously.

At this time, it was Xiao Sun.If it was Manager Sun, the manager of the external relations department, I'm afraid he wouldn't be so straightforward. After all, Xiao Sun has been with Nuan Xiaoxi for almost three years, and they have had breakfast together for two full years.

"Indeed, but we can't fully improve to the standard of a first-class team in the top domestic league. We have to take a few more detours. Even if the current pain is a little bit, it will be better in the future. Besides, under what circumstances can we compare with the exposure rate we just signed with Klinsmann. At this time, we can't take advantage of the opportunity to make more money, and there will not be many opportunities in the future. Hehe..." Nuan Xiaoxi also revealed a lot of helplessness in her smile.

After all, Nuan Xiaoxi knew that the current sponsorship of football projects was really difficult.The general environment is not good, and it is difficult to do business in all walks of life, especially when the tide goes out, everyone will see clearly who is swimming naked.Unfortunately, the football industry is that naked swimming project, and every club has a crisis of bankruptcy at any time.Practitioners who have seen this crisis clearly have varying degrees of worry, especially Nuan Xiaoxi.I can muddle along with my own affairs, but people who have a strong sense of responsibility for public welfare do feel a lot of pressure.

"Well, that's true." Xiao Sun also followed with emotion.

"Hehe... Do you still think the sponsor is easy to talk about?" Nuan Xiaoxi smiled and looked at her new secretary Jiang Kaile.

"Hehe..." Although Jiang Kaile didn't personally participate in today's busy schedule, he also felt that the sponsors were really hard to talk about.

"In fact, sponsorship is something that is getting easier to talk about, but there are two points that we can't grasp. One is the service of sponsors. Now many football clubs don't pay attention to this. As long as the money arrives in the account, they don't care about anything else. If the exposure rate of sponsors' own needs is not met, or the performance of the company does not improve accordingly, why should people continue to sponsor you? So many football clubs can only rely on the policy tilt and support of the local government to "pit" companies one by one. Xiaoxi said with emotion.

"Indeed." Xiao Sun has been in contact with Nuan Xiaoxi for sponsor negotiations for the past few years, so he has a certain understanding of these situations, and he is somewhat dissatisfied with the work of serving sponsors in the external relations department of Shengcheng Picture-in-Picture Football Club.Now that Nuan Xiaoxi is looking for an opportunity to change someone she trusts, by saying this at this moment, she is making a clear request to Xiaosun. "Don't worry, Mr. Nuan, our external relations department will definitely serve the sponsors well in the future." Xiao Sun promised solemnly.

"The second is that the exposure rate of our Shengcheng Picture-in-Picture Football Club is a bit fluctuating. The exposure rate increased when Li Xinyi was there, and that was the first time we got the peak of sponsorship. Later, the effect of Li Xinyi was buffered, and we did not have any advantage when we talked about sponsors. The current situation is similar. One is that when James signed the contract, our contract extension was not bad. The other is the signing of Klinsmann at this time, and our exposure rate also suddenly increased. So what is the means for us to increase the exposure rate? Sign contract effect?" Nuan Xiaoxi said while thinking.

"Yeah." Xiao Sun and the others nodded.

"So in the future, there is still a lot to improve in the work of our external relations department. You need to work hard." Nuan Xiaoxi looked at Xiaosun and said.

"Don't worry, I have seen a lot of problems when I worked with you in the past few years. Now that I am in charge of the work, I will definitely improve and improve in an all-round way." Xiaosun promised.

"In terms of personnel, we need to move if we need to move, and we need to leave if we need to leave. We are a company that consumes hundreds of millions of yuan a year. Who can..." Nuan Xiaoxi hesitated to speak.But Nuan Xiaoxi's meaning was very clear, and she must use her hands to deal with the work of the external relations department.

"Don't worry, Mr. Nuan." Xiao Sun also said seriously.

"Let's go and do it boldly. If it's broken, it's still Nuan's property. I can make the decision, so don't be afraid, don't worry. I only want the result, remember, I only look at the result. The process? The result is right, the process doesn't matter. Who will remember? Hehe..." Nuan Xiaoxi said coldly.

Xiao Sun also nodded seriously to Nuan Xiaoxi, Nuan Xiaoxi knew, Xiao Sun understood.

Predict what will happen in the future, and listen to the next decomposition.

This chapter is over.

Postscript (interlude, tidbits, extra episodes):

A few months later, several important personnel changes took place in the outreach department of Shengcheng Picture-in-Picture Football Club.

First, Zhu Guangliang, the general manager of the department, announced the reform of the department and subdivided several management project teams.Subsequently, all the work assignments of the project team and specific personnel arrangements were handled by Xiao Sun, the deputy manager of the external relations department.

Secondly, large-scale business trips began to appear in the Outreach Department.This is something that has never happened before in the outreach department. From the time when the staff in the outreach department waited at home for phone service, now they come to communicate with sponsors.And what has changed with it is that the players' players, especially the stars, have more player promotion work.

A series of service changes brought another unexpected result, that is, the home attendance rate of Shengcheng Picture-in-Picture Football Club quietly increased.

Of course, Nuan Xiaoxi was most concerned about the attitude of the sponsors.Although the sponsors were not particularly pleased with the current service changes, they did not raise more dissatisfaction as before.

However, Nuan Xiaoxi still noticed a little change. During the holidays, she received more gifts from sponsors, and the external relations department received more gifts from sponsors.Regarding the issue of the External Relations Department, Nuan Xiaoxi turned a blind eye and didn't care too much about it.It's just that Nuan Xiaoxi occasionally points to Xiaosun, the deputy manager of the external relations department, to pay attention to personal integrity.