novellk Chapter 1188 The Final Suspense
Chapter 1188 The Final Suspense
Chapter 1188 The Final Suspense
Leica, with its many years of heritage and industry influence, is unique in the industry, and has even become a gold-lettered signboard and a standard.
Like Huawei, in order to highlight the good camera of the mobile phone, it took pains to get a Leica certification.
I have to say that this trick takes seconds.
Leica certification, how tall, how high-end international, can you compare with Xiaomi Meizu?Neither do you Samsung Apple!
But it is a pity that Huawei's Leica effect is indeed remarkable, but only a few high-end models, mobile phones above 4000 yuan, integrate Leica.
Others, even the flagships of the Honor series, do not support them.
In other words, the vast majority of Huawei mobile phones have nothing to do with Leica.
Only flagships like the P10 support Leica, but there are still three types of flash memory.
It can be seen that Huawei's marketing is very good. Through Leica, everyone thinks that Huawei's camera is very good, with the effect of Leica. Every time you take a photo, the image is a blockbuster!Even the vast majority of Huawei mobile phones do not support Leica.
But consumers don't know, and they will still believe that Huawei's mobile phones take good pictures...
Similarly, Huawei can achieve today's situation, not only in technology research and development, but also in many patents, as well as in many other aspects of the layout.
In the current mobile phone field, there are the most advertisements. Many people say that it is banana phones and eggplant phones. The annual advertising costs are about 20 billion.
But in fact, Huawei's advertising costs are not much less than bananas and eggplants.
For example, asking for endorsements, Banana Mobile invites several popular fresh meats, not as much as Huawei invites a Messi!
Of course, in terms of profits, Huawei is also not bad at all. Just like banana phones and eggplant phones, they are all huge profits.
The reason is simple. Huawei's processors are all self-developed. Although they are making rapid progress at this stage, they are still slightly stronger than MediaTek. Compared with Qualcomm's flagship, they are still far behind.
Not to mention, a variety of models play flash games, which greatly saves costs.
It can be said that the BOM cost of Huawei mobile phones is very low, far lower than the 2000-level flagships of Xiaomi and Meizu.
But the price?Huawei sold to Apple, Samsung level.
The profits are no less than that of banana phones and eggplant phones.
But the only good thing is that Huawei's profits are largely used for R&D investment.
Many technologies are indeed powerful, such as processors.
Although it is based on the bottom layer of arm, it is still very rare, and other manufacturers just cannot play it.
What Huawei is smarter about is publicity.
They also spend money on advertisements. Banana mobile phones and eggplant mobile phones tend to invite celebrities to endorse them to show how awesome they are and how many superstars they have hired.
And Huawei?
People tend to publicize how advanced my mobile phone technology is!
Over time, users have formed a fixed concept. Banana mobile phones and eggplant mobile phones mean that celebrities are powerful, advertising is powerful, and technology is average, or there is no technology.
And Huawei?
Consumers think that Huawei's technology is powerful, with various black technologies, self-developed processors, Leica cameras...
It is also burning money to advertise, the gap between the two is really a bit big.
It can be said that Huawei's marketing strategy is worth learning from every friend, especially Xiaomi.
Regardless of the configuration of Huawei mobile phones, consumers believe that the technology is powerful.
Even if the various configurations of Xiaomi mobile phones are top-notch flagship configurations, many consumers still think that the brand image is not good, the technology is not good, and it is unreliable. They should spend an extra 2000 yuan and buy a Huawei...
During this period of time, Wang Fan has been studying Xiaomi's early explosive rise and its current sluggish development.
Similarly, we are also researching how Huawei has become the number one in China and the top four in the world from the second place in China Cool Union!
The business in it can be said to be broad and profound.
For this reason, Wang Fan decided to change the sales of mortal smart glasses.
It is necessary to learn Xiaomi's hunger marketing. Only in this way can the maximum profit be obtained.
We must also learn Huawei's artistic marketing. Only in this way can we create a high-end brand.
This is why, after several years of development, the brand of Huawei mobile phones can already compete with Apple and Samsung.
And Xiaomi?
1999 is deeply rooted in the hearts of the people, and it is impossible to lose it!
It’s not easy to raise a shelf, but it’s only 2499...
Looking at Huawei, the Honor series can be sold for 2499, 2999, or even 3000+.
You know, the initial positioning of Honor was Huawei's low-end, like Xiaomi's Redmi and Meizu's Charm Blue.
But now...
Huawei's low-end glory can compete with Xiaomi's flagship...
This unknowingly, but incredible change is the most terrifying.
Wang Fan looked at the crowd and said again: "Then, there is only one last question left, the price!"
Everyone nodded. The mortal smart glasses are not only a high-end smart glasses, but also a perfect VR glasses. They can also correct vision and enable deep sleep.
It can be said that such smart glasses are indispensable.
Even with 60 billion people in the world, one for each person is good!
Of course, this is not realistic.
But this still does not affect the enthusiasm of ordinary people's smart glasses. Once they go on the market, they will inevitably be sold out.
Even if mortal technology stocks are sufficient, even if it is tens of millions, it is not enough.
The reason is simple, how many people in the world are myopic?Who would want to wear glasses if they could restore their eyesight?
How many people in the world do not have enough sleep time?Urgently need mortal smart glasses to solve this problem?
Of course, there are still many people who need mortal smart glasses to watch 3D videos, play VR games, etc...
It can be said that there seems to be no reason to buy mortal smart glasses, there are too many.
On the contrary, if you don't buy mortal smart glasses, you need to find a reason, and it's hard to find.
"With such a powerful function, everyone should know that ordinary people's smart glasses are expensive in terms of hardware cost alone. What's more, there are more, more investment in scientific research." Wang Fan looked at the crowd and said.
Everyone nodded. It is really much more difficult to make such a smart glasses.
"More importantly, ordinary smart glasses are difficult to produce, especially super lenses, which have a very low yield rate and limited production capacity." Wang Fan continued:
"To put it bluntly, from the time of listing, the supply may exceed demand within a few years."
It is not surprising that everyone heard the words.
This is not a Xiaomi mobile phone. You can’t get a Xiaomi mobile phone. There are also Huawei and Meizu.
But such smart glasses can treat myopia, can enter deep sleep, and make people sleep for three hours. In the world, there is no other, no substitute for mortal smart glasses!
Therefore, it is a matter of course that the supply exceeds the demand.
Wang Fan said: "For this reason, the sales method of mortal smart glasses will undergo great changes. There is only one initial market, and that is Huaxia!"
(End of this chapter)